The managing entity for several brands operating in the performance marketing and lead generation business sectors
The managing entity for several brands operating in the performance marketing and lead generation business sectors
His instinctual understanding of consumer markets, buying patterns, and shrink control management, made him a key player during significant mergers as a primary leader enlisted to secure struggling assets and increase profitability with fast turnaround goals exceeding expectations. A high achiever and natural teacher, he was enlisted to lead recruiting, sales, and team training. Ed facilitated regional openings for eighteen markets, and all upper management hires for Krispy Kremes in the Arizona region. This led Ed to his next steps on the national sales front for both a beverage company and ultimately in sales management for an international marketing company specializing in digital marketing tactics.
As a Proprietary Equities Trader for a boutique hedge fund, Triton Global, a Fixed Income Portfolio Manager for a leading broker-dealer, and landing at RBC Dain Rauscher, his experience consisted of managing Institutional Fixed Income Portfolios for Banks with up to $750 Million in Assets and laid the groundwork for his professional expertise, his ability to quickly accel and his genuine love of sales. Finding that he enjoyed engaging with people more than being behind a computer, he segued into an education debt consolidation company. His core belief in helping people, high energy, and his achieving personality led him to champion a team from 50 agents to 300 over a short timeframe. Working on the floor and the focus on phone sales led him to deeply correlate lead generation, aged data, with sales success.
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